SAMARINDA (10/12/2025) — The Samarinda State Agricultural Polytechnic (Politani Samarinda), through its Information and Communication Technology Academic Services Unit Coordinator (KUPA TIK Politani Samarinda), participated in the Coordination and Strengthening of Public Relations Competencies for State Universities (PTN) and Higher Education Institutions (LLDikti), held on December 7–9, 2025, at Brawijaya University, Malang.
This event provided a crucial opportunity for university public relations professionals to strengthen networks, share best practices, and improve their public communications management capacity in the era of digital transformation. This national forum also served as a strategic platform for synergizing the role of university public relations in supporting information transparency and strengthening the positive image of higher education institutions.
In addition to the coordination session, participants gained direct insight from two inspiring speakers with expertise in digital communications and public relations strategy. Wicaksono (@ndorokakung), a Digital Communication and Social Media Specialist and Advisor, presented a presentation entitled "Digital Communication and Social Media Strategy for Higher Education: Tips for Successful Social Media Management" This material provided practical insights regarding optimizing campus digital channels to be more effective, creative, and responsive to public needs.
Meanwhile, Fardila Astari, Measurement and Strategic Communications Expert, delivered the topic "Guidelines for Developing a Public Communication Strategy" emphasizing the importance of data-driven communication planning and measurable evaluation to generate real and sustainable communication impact.
Politani Samarinda's participation in this activity is expected to strengthen the implementation of the campus' public relations strategy, improve the quality of digital information media management, and encourage the creation of professional, transparent, and trustworthy public communications. (HUMAS)
This event provided a crucial opportunity for university public relations professionals to strengthen networks, share best practices, and improve their public communications management capacity in the era of digital transformation. This national forum also served as a strategic platform for synergizing the role of university public relations in supporting information transparency and strengthening the positive image of higher education institutions.
In addition to the coordination session, participants gained direct insight from two inspiring speakers with expertise in digital communications and public relations strategy. Wicaksono (@ndorokakung), a Digital Communication and Social Media Specialist and Advisor, presented a presentation entitled "Digital Communication and Social Media Strategy for Higher Education: Tips for Successful Social Media Management" This material provided practical insights regarding optimizing campus digital channels to be more effective, creative, and responsive to public needs.
Meanwhile, Fardila Astari, Measurement and Strategic Communications Expert, delivered the topic "Guidelines for Developing a Public Communication Strategy" emphasizing the importance of data-driven communication planning and measurable evaluation to generate real and sustainable communication impact.
Politani Samarinda's participation in this activity is expected to strengthen the implementation of the campus' public relations strategy, improve the quality of digital information media management, and encourage the creation of professional, transparent, and trustworthy public communications. (HUMAS)
-thumb.jpg)
